Sunday, 2 January 2011

Target Audience (questionnaire results)

The majority of people that answered this survey were female, from other research i have noticed however that most music magazines are predominately aimed at the male audience, so to make my magazine a bit more original I will make sure that females will also enjoy reading it. 
 Most people that answered this questionnaire were aged between 14-19, showing that my target audience will be teenagers.
The most popular genre of magazine bough is gossip closely followed by fashion, this was expected considering that it was mostly answered by the female population. However to keep my target audience to maximum numbers i should include an element of fashion within to keep people who are interested in fashion interested. Gossip can also be used, as i can write articles about famous celebrities in the music industry. 
All of the options given (apart from country) were chosen by at least one person meaning that people enjoy a wide variety of music, therefore i shouldn't limit my magazine to one music genre as this could decrease people buying the magazine meaning i should cover all types. However R&B and in die were the two that were most popular so maybe i should focus on these two genres more than the others. 

The majority of people that answered this magazine were female, therefore the most popular answer was 'never' because most music magazines are aimed at the male target audience. This means to make sure that target audience buy a music magazine at least once a month, it should appeal to both genders. 
This shows that i should really include all of this article types if i want to keep my readers interested. The interview selection was most popular however and i could incorporate this with my front cover model so the readers can see immediately who the interview is going to be about and get a small taste of how the rest of the magazine is going to be. 
This shows that 'Cheryl Cole' was the most favourite answer, she is a good role model and relevant in the music industry. But closely followed is Jamie T, therefore i need to think carefully about who im going to use as the cover model and if it will appeal to all aspects of the target audience and narrative.


The top answer for this question is Black and Red, I chose this as one of the options as it would produce a simple yet eye catching cover for my magazine, however it is already like the popular music magazines 'NME' and 'Q' which means i should look at different colour schemes to make my magazine look different and more eye catching. 


This question gave me a clear indication that most people like magazines when they are minimalistic, not to busy as this can put people off, but when things are structured it is more eye catching. 

More than half of the people that took the survey said that they downloaded music very regularly with everyday and once a week being the most popular answers. This shows that within my magazine I should include information and articles focused upon music download. I could use this to my advantage as an incentive to read/buy my magazine buy offering competitions and free gifts surrounding the topic of music download. Also as I know the majority are avid music listeners my magazine should take a serious approach towards music with well thought out interesting articles and information.

No comments:

Post a Comment