Audience Research

On the ipc website there is a link to an NME media pack, this gives information on the magazine target audience and why it appeals. This is very useful  for me because I will able to produce my magazine that will appeal my specific target audience.

NME has become a truly unique multi-platform media proposition. Across the magazine, www.nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. 

Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage. 

This shows that the magazine is very successful, and that the reputation of the magazine is important, especially to its readers. The media pack also gives me a lot of useful statistics, for example the magazine is mainly read by the male audience, with an average of 76%, with the most common age of 23, and 68% of readers being of ABC1 class. There are three main topics that NME believes their readers are interested in, mobiles, film and obviously music. Quotes have also been used, ‘Readers have a strong relationship with NME and completely trust the brand’ This shows that the magazine is completely respected, and they rely and trust the magazine to keep them up to date within the music world. The media pack also gives us a few images of the adverts that are included. They focus on designer clothes and brands (topman, Fred Perry) food and drink (including alcohol, carling, Jack Daniels), gadgets (xbox, playstation) and cars. This shows that the adverts used have been mainly chosen to appeal to the mle audience. From this I can learn that my magazine inormations needs to be fresh, I need to give interesting and unknown information to keep the reader’s attention, and hope that they read things in my magazine that they haven’t heard before. The adverts have also made me realise that I should also look at these carefully to decide which will appeal to my audience the most.