NME magazine's target audience is teenagers - young adults; as most people this age spend there money on going to gigs, buying clothes, music downloads or cd's and buying magazines. 

The magazine have placed there logo in the corner, 'NME' is written in its designed typeface because it is unique to the magazine and recognisable. The logo is used for advertising and branding purposes. The logo will attract the audience as people will instantly recognise it. 

The main story is written in the middle of the page which attracts the eye straight to it, the type face is modern and based at the younger age, also the contrasting colours of red and yelllow are quite bright which will also grab the attention of the younger audience. 

The picture of the band is also quite weird with the masks which will attract the audience who are interested in this genre of magazine. 
The lure of the free gift will attract readers, it is also relevant to the music magazine as it is a record. 


Bottom right there is the date of issue and price; this allows dedicated NME readers to order there issues categorically; a typical code and convention of music magazines as if the date of the issue was not visible the buyer may buy the same issue twice; therefore a date and price is vital to the brand, also the bar code which you expect to find on a magazine.


The general layout of the magazine is quite loud and busy, the bold bright colour scheme accentuates this meeting the expectations and stereotypes of the buyers of this genre magazine.


The route of the eye follows the title  as well as the main band member who is also placed in the centre of the rule of the thirds making him stand out even more. The route also follows the stories that are placed in the corners.